Life insurance and critical illness cover provider Beagle Street, part of the OneFamily Group, has made two key appointments, as it continues its growth into the intermediary market.
Amanda Moore joins as Strategic Account Manager and Zoe Mears as Strategic Development Manager, bringing a wealth of experience, knowledge and expertise to the team at a significant time of expansion.
Moore brings with her a track record of building strategic relationships, having previously held positions at Vitality, AIG Life and LifeSearch. She will lead on Beagle Street’s strategic intermediary partnerships, driving growth, unlocking new distribution opportunities and forging long-term relationships with key accounts across the UK.
Mears will shape Beagle Street’s distribution strategy, representing the organisation externally and ensuring adviser feedback drives real change in the proposition. Mears joins from iPipeline, where she held the position of enterprise strategic partnership manager. Drawing on her market insight and experience, she will help ensure Beagle Street’s proposition continues to evolve in line with the needs of advisers and customers.
Earlier this year, Beagle Street launched into the intermediary protection market, committing to bring an adviser-focused approach with the aim of making life insurance and critical illness cover more accessible.
The hires mark the next chapter in Beagle Street’s intermediary story, reinforcing its ambition to become the partner advisers turn to first in protection.
Amanda Moore said: “I’m excited to be joining Beagle Street at such a pivotal time. The organisation has great ambition for growth within the intermediary market and a genuine commitment to building strong partnerships. I can’t wait to get stuck into our strategic accounts and help more advisers protect more families.”
Zoe Mears said: “What draws me to Beagle Street is its focus on listening to advisers and customers and using that insight to make protection more accessible. I’m pleased to be joining at a time when there is a real opportunity to bring fresh thinking to protection. I look forward to playing a part in developing a proposition that reflects how advisers want to work and how customers want to buy protection today.”
Adam Cubitt, Head of Distribution Sales at Beagle Street, said: “These appointments are an important step in strengthening our proposition for the intermediary market. Amanda and Zoe bring valuable experience and, importantly, a strong understanding of what advisers need from a provider. By investing in our distribution capability and deepening our relationships with advisers, we can continue to build momentum, broaden our reach and make a real difference to how protection is accessed by more customers.”
Holly Ewing, Distribution Director at Beagle Street, added: “Amanda and Zoe are excellent additions to the team, bringing complementary strengths that will help sharpen our intermediary proposition even further. Their appointments build our distribution capability and bring us closer to our ambition of becoming the long-term trusted partner for advisers across protection. I’m delighted to welcome them both to the team and look forward to working with them as Beagle Street continues to grow in the intermediary market.”
ENDS
Notes to Editors
For more information please contact:
Nicola Gwyer – [email protected]
Tel: 07718 123 838
Amelia Duck – [email protected]
Tel: 07720 091 722
About Beagle Street
Beagle Street is a UK provider of life insurance and critical illness cover. Founded in 2012, it offers simple, flexible products, designed to help protect families.
Since becoming part of the OneFamily Group in 2022, Beagle Street has helped support more customers to build financial resilience, combining the strength and values of a mutual with the innovation of a digital-first insurer.
Beagle Street is rated ‘Excellent’ on Trustpilot and has been named Best Life Insurance Provider at the 2026 YourMoney.com Personal Finance Awards, the fourth consecutive year it has received the award.
Beagle Street Life Insurance | Get a Life Insurance quote today