- Beagle Street launches Critical Illness Plus, a major new milestone in its fast-growing intermediary proposition
- New product offers comprehensive cover, including 40 full payment conditions and a market-leading six additional payment conditions
- Available through major intermediary platforms, including iPipeline, IRESS and UnderwriteMe
- Launch accelerates Beagle Street’s long-term roadmap to broaden adviser choice and help close the protection gap
Beagle Street, part of the OneFamily Group, has launched Critical Illness Plus, a new addition to its rapidly expanding intermediary product range.
In a market where advisers are looking for products that combine quality, simplicity and value, Critical Illness Plus gives Beagle Street a stronger platform to compete and gives advisers another practical way to help close the protection gap.
The launch follows Beagle Street’s entry into the intermediary market in June, with life insurance and a core critical illness product. Critical Illness Plus offers a more comprehensive level of cover for customers who want additional peace of mind, giving advisers a stronger option for clients who need broader protection without losing sight of affordability.
The new product forms part of Beagle Street’s long-term roadmap to broaden adviser choice and help close the protection gap. It is available through major intermediary platforms, including iPipeline, IRESS and UnderwriteMe, making it easier for advisers to access Beagle Street’s growing proposition at scale.
Critical Illness Plus covers 40 full payment conditions and a market-leading six additional payment conditions, including prostate and breast cancer in-situ, angioplasty for a single coronary artery, low-grade testicular cancer, ovarian cancer of borderline malignancy and accidental hospitalisation benefit.
These additional payment conditions are designed to ensure cover remains relevant to real customer circumstances, helping advisers show the tangible value of protection beyond the core conditions.
Children’s cover is available as an optional extra, paying 50% of the sum assured up to a maximum of £30,000.
Like all Beagle Street intermediary products, Critical Illness Plus is built with advisers front of mind, backed by technology and processes designed to help intermediaries write protection business more efficiently and with greater confidence. It reflects Beagle Street’s ambition to combine strong cover, simple access and adviser-friendly service in one joined-up proposition.
The product is also supported by a range of value-added services, including Reframe Cancer, Square Health for 24/7 virtual GP access, RedArc support, will writing and legal services. Beagle Street is the first individual protection provider in the market to offer customers access to Reframe Cancer as a value-added service.
Holly Ewing, Distribution Director at Beagle Street, said: “This launch is about giving advisers more choice, more confidence and more reasons to consider Beagle Street. Critical Illness Plus offers standout cover, strengthens our intermediary proposition and supports our ambition to make quality protection accessible to more customers.
“Combining this comprehensive cover with value-added services such as Reframe underlines our focus on real customer outcomes. Together, these features give advisers a compelling new way to deliver meaningful protection for a wider range of customer needs.”
Ryan Griffin, Protection Director at OneFamily, said: “Critical Illness Plus is designed to compete in the heartland of the market and includes several industry firsts, including six additional payment conditions. Backed by agile technology and transparent, competitive pricing, the product is focused on making it simpler for advisers to put affordable protection in place for those who need it most. It is another clear signal of our commitment to building a credible, competitive and customer-focused intermediary proposition.
“This is the next step in a broader multi-year roadmap, with further developments planned to expand the proposition and support advisers in reaching more customers. We are building momentum quickly, and Critical Illness Plus strengthens the platform for what comes next.”
Emma Astley, Founder of CoverMyBubble, said: “What stands out to me about Beagle Street’s new CI Plus proposition isn’t simply the increase in the number of conditions covered, but the enhancements behind those definitions. The additional payments for earlier stage conditions and the angioplasty definition are particularly positive additions and could make a meaningful difference at claim stage.
“As an adviser who works closely with families, I’m also really pleased to see the strengthening of Children’s Critical Illness Plus, with increased potential payouts and cover extending to age 22 for children in full-time education. Overall, it’s a really positive step forward for Beagle Street and gives advisers another strong option when finding the right cover for their clients.”
The launch builds on Beagle Street’s early intermediary momentum following its June market entry and signals further investment in the adviser channel.
ENDS
For more information please contact:
Nicola Gwyer – [email protected]
Tel: 07718 123 838
Amelia Duck – [email protected]
Tel: 07720 091 722
About Beagle Street
Beagle Street is a UK provider of life insurance and critical illness cover. Founded in 2012, it offers simple, flexible products, designed to help protect families.
Since becoming part of the OneFamily Group in 2022, Beagle Street has helped support more customers to build financial resilience, combining the strength and values of a mutual with the innovation of a digital-first insurer.
Beagle Street is rated ‘Excellent’ on Trustpilot and has been named Best Life Insurance Provider at the 2026 YourMoney.com Personal Finance Awards, the fourth consecutive year it has received the award.
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